This e-book shows how programmatic buying evolved and how it changed the media buying ecosystem. You’ll learn about the key players, the role and functionality of each one, what RTB and programmatic direct are, how programmatic works in the Mobile world, and much more.
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn't have to take sorcery. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world.
Type: White Paper