Trends, Automation, Multi-Channel,
Using just one email service provider limits your scope and success within your day-to-day email marketing operation. Boost performance and engagement with the multiple email service provider approach. Find out how this can be done and why you should have been doing this yesterday.
Company: Ongage | Published: 28 October 2014
Business Area: Email Marketing | Type: White Paper
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
Find out the commonalities of phone calls that convert into revenue.
Company: LogMyCalls | Published: 24 October 2014
Business Area: Business Strategies | Type: White Paper
The ins and outs (and back ins, again) of the suspect to advocate journey, Modern Marketers are confident the leads they move to the next level in the funnel have real value. With automated lead scoring – for adherence to strict lead qualification rules; prospect profiling dashboards – for sales to
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analysed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behaviour. Read the report now.
B2B transactions are no longer driven by sales. Research shows more than half of the product and solution information gathering has been done online before a prospect talks to someone in sales. To succeed, smart businesses are realising the need to analyse the Digital Body Language of prospects.
This guide is designed to distil all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine-tuned, or expanded. It’s penned by the experts who understand that more than a third of everyone’s budget is now going to content creation.
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