Trends, Automation, Multi-Channel,
Download this free white paper to learn how the digital skills gap is killing productivity for marketers, and learn the six skills necessary to close it at your organization.
Company: Grovo | Published: 05 January 2015
Business Area: Business Strategies | Type: White Paper
Facebook has continually evolved its ad platform to allow businesses to better target customers. Facebook recently introduced Local Awareness Ads, allowing marketers to reach nearby consumers.
Company: Yext | Published: 03 December 2014
Business Area: Search Optimization | Type: White Paper
Using examples of integrated strategies for paid, earned, and owned media, this session will show you how to get agencies and stakeholders to work together, and how to report, analyze, and optimize marketing efforts across silos.
Marketing isn't hard, marketing to the right people, at the right time, and for the right cost is what businesses struggle with.
As a consumer and a marketer, you already know that how you ingest info on one device is different from how you do it on another. Creating and providing a unified, multi-device message, however, is a totally different story.
Join Lauri Baker, VP Brand Strategy at The Huffington Post, for an insightful session on the fundamentals of creating an absurdly good native content campaign. The session will highlight key learnings and case studies from The Huffington Post's successful strategy for native advertising.
This session will discuss how UX and SEO can work together to deliver aligned approaches that meet both conversion and SEO goals. Specifically, you'll hear UX-SEO approaches to content strategy, information architecture, site navigation, copywriting, mobile design, and landing page testing.
Consumer programs get all of the social and content marketing glory but B2B is where marketers can truly make an impact and move the revenue needle for their company. Great content builds brands, creates competitive differentiation and provides valuable leads.
This panel discussion will highlight the content marketing initiatives that Monster have launched over the past few years.
This unique session will share surprising lessons that will optimize membership registration and ecommerce campaigns to help you identify principles that improve your own marketing campaigns, while getting a better understanding of how to put science into marketing via testing and optimization.