Yesmail's Email Marketing Compass: The Subscriber Domain Edition

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Yesmail Interactive case study

Company: Yesmail Interactive

Published: 12 February 2014

Business Area: Actionable Analysis

Format: Portable Document Format (.pdf)

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Overview:

Q4 is a critical period for brands to prove their marketing chops, and the holiday season in 2013 was even weightier since it was six days shorter.

In a new benchmark report, Yesmail Interactive analyzes more than 6.4 billion emails sent in the final quarter of the year, with a focus on mobile preference, consumer purchase behavior, and the hotly debated relationship between subscriber engagement and email domain.

Findings include:

  • Number of mobile orders went up by 58% from Q3
  • 19% of Gmail users have been active within the last year, the highest percent of all major ISPs
  • 1 in 2 consumers view email exclusively on a mobile device
  • Mobile revenue has increased by 52%, while desktop revenue has grown by just 18%