Why website personalisation matters

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Sitecore case study

Company: Sitecore

Published: 31 July 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Today, even after many decades in which technology and the online experience have improved by leaps and bounds, many sites are still nineties static, showing the same content to all the visitors, even if the visitor has bought one or more products (if it's eCommerce), signed up for the newsletter or completed another action. These static sites are primitive and don't provide compelling reasons for a customer to visit again or spend more time on the site.

This white paper investigates how website personalisation can lead to higher conversation rates.