Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship

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ClickZ Academy case study

Company: ClickZ Academy

Published: 17 October 2013

Business Area: Mobile & Local

Format: Audio/Video (.mp3, mp4, mpg)



For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile.

This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile.

This webinar explores the reasons behind - and solutions for - this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

In this webinar, we'll cover:

  • Why mobile must be the No. 1 focus for your organization
  • Why apps are the most valuable owned media channel
  • How location and personalization influence your mobile strategies
  • Best practices from global brands making a huge impact with mobile
  • Advanced use cases that no one is taking advantage of - yet.

Brent Hieggelke, Chief Marketing Officer, Urban Airship

Brent HieggelkeBrent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.

Sponsored by Urban Airship

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