Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship

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ClickZ Academy case study

Company: ClickZ Academy

Published: 17 October 2013

Business Area: Mobile & Local

Format: Audio/Video (.mp3, mp4, mpg)

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Overview:

For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile.

This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile.

This webinar explores the reasons behind - and solutions for - this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

In this webinar, we'll cover:

  • Why mobile must be the No. 1 focus for your organization
  • Why apps are the most valuable owned media channel
  • How location and personalization influence your mobile strategies
  • Best practices from global brands making a huge impact with mobile
  • Advanced use cases that no one is taking advantage of - yet.

Presenter:
Brent Hieggelke, Chief Marketing Officer, Urban Airship

Brent HieggelkeBrent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.


Sponsored by Urban Airship

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