PPC Pause and Reflections for 2013

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Bing case study

Company: Bing

Published: 12 December 2013

Business Area: Media Buying

Format: Portable Document Format (.pdf)



2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Join Marta Turek from Mediative as she discusses Bing Ads and Google AdWords features of 2013, and Shane Wagg from Search Tactix discussing 10 Bing things worth pondering.

Shane Wagg, CEO & Founder, Search Tactix Inc.
Marta Turek, Group Manager of Performance Media, Mediative

Marta TurekMarta is the Group Manager of Performance Media at Mediative, specialising in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations, in addition to identifying opportunities to grow each client's digital footprint. With a background in marketing and economics, Marta has an intuitive understanding of clients' business goals and is adept at identifying the strategic foundation of the project.

Marta is a regular contributor at the SEMPO Vancouver SEM Meetup, presenting on various SEM topics. She also writes frequently for the Mediative Blog where she shares both strategic insights and observations about the industry. Marta started her career in Australia where, as one of the original employees, she helped build a successful SEM agency. She has over 6 years of experience in the SEM industry.

Shane WaggHaving created his first search optimization strategy in 1996, Shane is a "search marketing pioneer", both search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years experience; 17 search marketing specific. He is also the CEO and founder of Search Tactix Inc., one of Canada's foremost independent search marketing agencies; and Canada's most accredited Bing Ads certified agency.

Since that time and having executed over 1,500 search marketing campaigns from paid search, through organic to display, mobile and analytics, Wagg and his team have created success in English, French and Spanish in locations including the United States, Canada, England, Australia and Italy. Along the way, he has provided search marketing strategy services to some of the country's largest advertising agencies, foremost media agencies and Fortune 100 clients.

In addition to industry conference speaking roles throughout North America since 2002, including Toronto's inaugural Search Engine Strategies conference, the AMA (Canada), corporate and collegiate digital days, he is also an accomplished search certification trainer.

Search Tactix Inc., the agency he founded in 2008, provides strategic marketing services informed by search with accountability to reach, relevance, response and results.

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