Well, Hello There: Communicating in Your Customer's Language

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Silverpop case study

Company: Silverpop

Published: 05 December 2013

Business Area: Marketing Strategies

Format: Audio/Video (.mp3, mp4, mpg)



Have you changed the way you communicate with friends and family? Would you rather get 10 text messages than one phone call? Do you start to panic if your mobile phone is out of your sight for more than a second? Is your email inbox where you go to find the latest deals from your favorite brands rather than photos from your neighbor’s ski trip (because those are now on Facebook)? While the answers to these questions are probably “yes,” as marketers you may not be going through this thought process as you develop your messaging strategies. Simply thinking about how your customers would prefer to hear from you can go a long way in nurturing these relationships—ultimately driving more revenue while also creating lifelong, loyal fans.

In this webinar, Per Caroe, Director of Agency Sales for Silverpop, will address the most common communication challenges marketers face as they attempt to become more personal and relevant and will present the solutions may Silverpop customers have used to overcome them.

Specifically, Per will discuss the following:

  • Tracking digital cues
  • Progressively profiling
  • Capturing information from multiple channels into a single database
  • Actually using all the information you collect

Per Caroe, Director, Agency Sales, Silverpop

Per CaroePer Caroe is the Director of Agency Sales at Silverpop. His team is focused on expanding Silverpop's reach into agencies throughout North America and evangelizing that behavioral marketing automation is the key to ensuring an agency's strong position in the multi-channel marketing world. Caroe's team is drawn from a diverse group of small, large and specialty agency and agency suppliers who understand how agencies work and how to make them successful. For the past nine years, Caroe has spent his career in the marketing space, working with a variety of email service providers. Prior to that, he was the Director of Marketing for several firms including the first online streaming company to deliver a full-length film online. Additionally, he served as a VP at an international PR firm and worked for CBS in New York, as well as various early streaming media firms. Caroe works out of San Francisco with his wife and three sons.

Sponsored by Silverpop

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

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