5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls

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ClickZ Academy case study

Company: ClickZ Academy

Published: 15 October 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



How many phone calls does your SEO, PPC, and digital marketing efforts produce? This webinar will explain how marketers are closing the loop on their marketing metrics and using call tracking tools to make more money.

This webinar will explain:

  • How digital marketing agencies implement call tracking to prove ROI and get more clients
  • Integrating call tracking with GA, CRMs and other SaaS platforms
  • How agencies reduce attrition with call tracking
  • Using call tracking to optimize Adwords
  • How agencies are incorporating call tracking as a value add and increasing revenue.

Carlton van Putten, VP of Marketing, LogMyCalls

Carlton van PuttenCarlton's first management position was as a product manager with Apple before moving into an executive role as VP of Marketing for FOCUS Enhancements, Inc. He later joined Stream International, where as VP of Marketing he applied his product development expertise to help the company grow from $168 million to $320 million in 36 months.

Sponsored by LogMyCalls