Authoring Your Way to the Semantic Web 3.0, Covario

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ClickZ Academy case study

Company: ClickZ Academy

Published: 14 November 2013

Business Area: Marketing Strategies

Format: Audio/Video (.mp3, mp4, mpg)



Businesses and brands are entering an Era of Search that has become more diverse and complex as we all progress to the Web 3.0. Google must both adapt to and mold this more semantic Web in order to understand the underlying search intent, whenever and wherever it occurs. Attend this webinar, as the experts at Covario discuss with Kelley Blue Book, how you can integrate a more robust Organic strategy leveraging together smarter content, Google+, Authorship, Open Graph, Local, and Mobile optimization.

Attend this webinar and learn:

  • How to fly with Google's Hummingbird update
  • Overcoming the rise of "Term Not Provided" keyword data
  • Intelligently leveraging Social and Mobile for overall online Search reach and engagement

Michael Martin, Organic and Mobile Search Manager, Covario
Elodie Otto, Organic Search Lead, Kelley Blue Book
Nick Roshon, Account Director, Covario

Nick RoshonNick Roshon is an Account Director for Covario, the nation's leading independent search marketing agency and back-to-back winner of the OMMA Search Agency of the Year Award. He enjoys sharing information on new developments and emerging trends within the industry and his expertise has been quoted in books such as "Search & Social: The Definitive Guide to Real-Time Content Marketing" as well as "Mobile Marketing: An Hour a Day." He has worked with clients in a variety of sectors, including retail, B2B, hospitality, and automotive. He also blogs at,, @NickRoshon (Twitter), and +Nick Roshon (Google+). Twitter: @NickRoshon LinkedIn: Nick Roshon

Michael MartinMichael Martin PMP is a SEO Manager at Covario, SEO course instructor at San Diego State University, contributor to The Art of SEO : Mastering Search Engine Optimization published by O'Reilly and owner of Mobile Martin based out of San Diego, California. A frequent speaker at SMX, SES, Affiliate Summit & PubCon Internet Marketing conferences he has also project managed & overseen the online marketing improvements to such sites as Kelley Blue Book, T-Mobile, Samsung, and IBM.

Elodie OttoElodie Otto – Search Engine Optimization Analyst at Kelley Blue Book. Elodie is an SEO Analyst at, the Trusted Resource for new and used car pricing. At she is responsible for overseeing on-page and technical SEO efforts, and evangelizing SEO to editorial, product and other teams – she is also a Social Media enthusiast and a large proponent of Google+ and Google Authorship within the company. Prior to KBB she was an SEO Analyst at Choice Hotels.