How to Adapt to the Changing Landscape of Keyword Searches

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Covario case study

Company: Covario

Published: 23 July 2014

Business Area: Search Optimization

Format: Portable Document Format (.pdf)



Over the past year there have been many Google algorithm updates to adapt to changes in users' search behavior and queries. In this webcast, Covario's expert SEO team will analyze example search queries that have been trending down and look at others that are becoming more popular. They will also discuss specific examples of how Covario's Fortune 500 clients have successfully adapted their search strategies to improve results.

Attend this webcast and learn:

  • How to adapt your SEO strategies based on Google updates
  • Trends and examples of specific query types for both B2B and B2C
  • How to apply new search behaviors to your SEO projects
  • How Fortune 500 companies have successfully implemented these strategies, and how you can apply them to your company's website

Cassandra Gucwa, SEO Strategist, Covario
Nikki Lam, SEO Specialist, Covario