How to use video to influence buyers

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Brightcove  case study

Company: Brightcove

Published: 24 April 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



Video is a story-telling medium which is becoming more and more widely used by organisations as one form of content marketing. One reason for the uptake is because of how much cheaper good quality video and editing equipment can now be obtained as well as the benefits which are being achieved.

"68% of companies developing video use in-house production capabilities"

This paper describes how companies can approach the development of video content. It is important to have high quality content as well as the ability to track the effectiveness of it. Read for the recommendations from this Aberdeen research paper.