Unlocking the Secrets to Mobile Video: YouTube Capture, Instagram and Vine, Greg Jarboe

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ClickZ Live case study

Company: ClickZ Live

Published: 15 May 2014

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)



Think back to those great videos you created: how long were they—2 minutes, 3 minutes? Now consider all the footage you shot to get to this final length. You could be using this extra material for brochures, direct marketing pieces, bonus materials, and winning social media campaigns - and that's just the start!

YouTube offers a mobile video app called YouTube Capture. Facebook has introduced a way to share 15-second videos on Instagram. Vine, the mobile service from Twitter, creates 6-second looping videos. Which Android or iOS apps should you be using? Attend this session to learn:

  • When to use YouTube Capture, Instagram, or Vine.
  • How going digital can help with the nondigital.
  • How to get attention in the age of short attention spans.
  • How to get the most out of quick videos.
  • How to measure the success of mobile video campaigns.

Greg Jarboe, President & Co-founder, SEO-PR