Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise Performance, Nikki Rae

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SES case study

Company: SES

Published: 18 February 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



Segmentation is the single most important analysis technique when it comes to analysing online customer behaviour. This session will take a deep dive into segmentation and how it can be used to improve website performance. Here are a few questions that you should be able to answer after the presentation:

  1. Why should I be using segmentation on every single analysis I make?
  2. How can I build customer segments and apply them to my data?
  3. What kind of segments should I use?

Nikki Rae, Managing Director, Future Insights Analytics