True Religion: Open-Time Email Makes Testing a Snap

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Monetate case study

Company: Monetate

Published: 18 August 2014

Business Area: Email Marketing

Format: Portable Document Format (.pdf)



When True Religion wanted to find ways to streamline its email marketing program and improve results, the luxe brand turned to Monetate.

Why? Simple: True Religion knew Monetate’s open-time personalization technology could help it test email design templates and target specific devices—like mobile, tablet and desktop. What it found was a surprising set of information that helped them cut unnecessary design processes and increase click-through rates by 10%.

Download this case study to find out how True Religion used Monetate to unearth email successes that would have otherwise remained hidden.