Why true personalisation is critical to your business

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SmartFocus case study

Company: SmartFocus

Published: 13 May 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information. That said, so many businesses are missing out on the benefits of truly personalised customer experiences, namely increased conversion, loyalty and revenue.

"84% of customers would no longer buy from an organisation that failed to take account of their preferences and purchasing history"

This paper highlights exactly what true personalisation is, and how important it is to stay personal across multiple channels. By not personalising your business, it means that you may be missing out on sales and revenue as well as losing customers for life. Read to find out the three things to make you personalisation strategy successful.