Tiny Prints Sees Organic Search Gains with Twitter and BrightEdge S3

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Pardot case study

Company: Pardot

Published: 01 January 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Tiny Prints is a thriving online boutique oering stylish cards, invitations, birth announcements, custom business cards, and photo books. The company's emphasis on fresh design, high quality products and a perfectly delightful customer experience has led to continued success. An online destination for celebrities, top designers and stylish shoppers alike, Tiny Prints is quickly becoming a household name that is proud to remind us all that sometimes the tiny things in life are really the big things in disguise.

Tiny Prints is a part of Shuttery Inc., the leading internet-based social expression and personal publishing company that operates shuttery.com, tinyprints.com, and weddingpaperdivas.com.

Organic Search and Social Networks are key marketing channels and Tiny Prints has pursued strategies to improve synergies across both channels. Supported by search and social analytics from the BrightEdge S3 platform, Tiny Prints achieved a 47% increase in organic search rankings on long-tail keywords and URLs that were popular and engaging on Twitter. The gains occurred as follower engagement on those pages and keywords grew 3X over a four week period.