How technology is transforming customer service and marketing

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Oracle case study

Company: Oracle

Published: 15 April 2014

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)



This report focuses on the benefits of implementing a technology strategy capable of enhancing interaction and engagement for highly mobile, well connected and tech savvy customers.

Companies which are forward looking are reaping the rewards in terms of improvements in sales and customer loyalty. Therefore, more and more organisations are looking to migrate to a multi-channel world and therefore they are forced to reinvent and enhance technology solutions.

Read to find out how much control customer service and marketing professionals expect to have over technology decisions that affect their department in the next 2-3 years.