8 steps to a better social media mix

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Oracle case study

Company: Oracle

Published: 09 December 2013

Business Area: Social Media

Format: Portable Document Format (.pdf)



The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix if social media being out in it the market.

So what is marketing mix? It refers to how a company allocates resources across the four p's of marketing:
- placement
- price
- products
- promotion

This white paper provides a step by step guide for determining your social media strategy, and the proper mix of marketing channels, including: twitter, blogs, Facebook and email, to name but a few. You need to make sure you stay true to your brand strategy. Read this paper to make sure you have the time to efficiently define a balanced social media mix. The best strategy = the best mix. The best mix = better rewards.