A year ago, "social advertising" consisted mostly of right-side ads on Facebook aimed at driving brand awareness. Now, Facebook is courting ROI-driven marketers with a new suite of performance ad options. Find out how to leverage new social ad formats that deliver high ROI and conversion among target segments.
This presentation will walk you through practical tactics to leverage not only Facebook ads, but also LinkedIn ads, Twitter ads, and YouTube video campaigns to generate targeted, quality leads. It will cover:
Jacinta Walker, Head of Online Marketing, EMEA, Salesforce
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