Seven Questions Every Advertiser Should Ask About Ad Performance

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Quantcast case study

Company: Quantcast

Published: 01 October 2013

Business Area: Media Buying

Format: Portable Document Format (.pdf)



With so much data available throughout the customer journey, it's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.

Download this guide to:

  • Learn the ad terminology needed to understand campaigns from start to finish
  • Determine if and where you need retargeting
  • Gather key insights and maximize campaign ROI