SCHEMA: The Silver Bullet, Daniel Schulman

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SES case study

Company: SES

Published: 13 September 2013

Business Area: Search Optimization

Format: Portable Document Format (.pdf)



Structured data, microdata, rich snippets...they more important than ever, especially for local businesses. But how do you decode which schema are most important for you, and where do you start in optimizing? This panel will discuss:

  • How to structure and fill your meta data repository
  • The mechanics of several rich snippet success stories
  • The under-the-radar meta data that could make a huge difference for your business

Speaker: Daniel Schulman, Director of Search Marketing, Donordigital

SES San Francisco 2013