The three rules of customer engagement

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Sitecore case study

Company: Sitecore

Published: 12 September 2013

Business Area: Customer Relationship Management (CRM)

Format: Portable Document Format (.pdf)



It may seem that technology can improve customer relationships. In many ways, it can, but the multi-channel environment we now live in presents its own challenges. There needs to be more systems, more coordination between departments and generally more hassle for commerce marketers. This can lead to a deterioration of customer relationships.

Read this paper for three new rules of engagement:

• Know your customer
• Content is king
• Customer conversations can last forever.