A retailer's guide to the "right way" for personalised web experiences

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Sitecore  case study

Company: Sitecore

Published: 02 October 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Retailers are at the forefront of creating personalised experiences in their online stores. With personalisation becoming a "must have" digital capability, there are constantly new ways to create individualised online and mobile experiences.

Read this paper to find out how easily you can create a personalised web experience in the content authoring system. With personalization rapidly rising as a marketing priority, across industries, it suddenly matters if a CMS couples or decouples its authoring and delivery environments.

Creating architecture and built-in personalisation capabilities provides the high levels of control and ease of use that today's marketers require. Read to find out more.