Predictive Performance: The future of digital experience measurement

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Limelight Networks case study

Company: Limelight Networks

Published: 20 March 2014

Business Area: Mobile & Local

Format: Portable Document Format (.pdf)

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Overview:

Today everyone feels the pain - websites are getting more immersive, more interactive, and more complex and yet we are still measuring website "performance" with the same tools and techniques that we did in the 1990s. But more than the pain, the "performance" of digital experiences is becoming a larger business concern. Where once it may have been just within the purview of technical folks - network efficiency, design, interface, bandwidth, the user's computer, and more - we are slowly recognizing that other aspects of digital experiences, like how they are designed and delivered, impact the end-user perception of performance as well.

So what is the best way to assess and measure the performance of digital experiences?

This whitepaper explores what performance means and the current state of performance. It outlines why a new perspective - both technical and end-user focused - must be understood by organizations. Once understood, concrete examples are offered that suggest how organizations can become proactive in addressing today's real-world performance challenges.

In addition, it examines the need for a new way measuring the True Delivery Experience (TDE), and why the approach has to be more of a model than a method. Several models are explored, and the concept of Predictive Performance is introduced, a system in which data and inter-system connectivity can ensure real-time modifications to make the holistic system run optimally.

The future of performance may be tomorrow. It may be next year. But it's coming, and it's coming fast. By downloading this paper you can be ready.