How to Plan for Success in Real-time Advertising

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Quantcast case study

Company: Quantcast

Published: 21 August 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)

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Overview:

You've heard that it's possible to drive results and scale with real-time advertising - but how do you build a programmatic plan to achieve the best performance and ROI?

In this webinar we will review 5 key questions you should ask prospective display partners when setting up your campaigns.

Register to learn:

  • How to align your display advertising strategy with your business goals
  • Why data is important for real-time advertising, and what to look for in your partners
  • How to ensure that you are reaching your audience through the right channels and platforms

Moderator:
Mel White, Editor, ClickZ Live Global Conference Series
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

Presenter:
Christina Cubeta, Vice President, Marketing, Quantcast
Christina oversees Quantcast's global marketing strategy and operations, including demand generation, product marketing, PR and communications, recruitment and trade marketing, and corporate branding. Just prior to Quantcast, Christina was Global Director of Marketing and Communications for Omnicom Group's Tribal DDB Worldwide, where she oversaw the company's worldwide communication efforts, spanning over 50 offices in 30 countries, and founded its global marketing and communications network. Under her direction, Tribal DDB successfully rose to market leadership status throughout multiple countries and was the first digital agency named Advertising Age's Global Agency Network of the Year. Christina has been piloting and growing premium, international brands since the start of her career with the luxury fashion brand, Emanuel Ungaro. She holds a B.A. from Muhlenberg College with a double major in Business Administration and Fine Arts, and a minor in Italian studies.