Social business activities and the use of social technologies have been on the agendas of large organisations for more than 10 years. Whilst adoption was initially slow and the benefits were relatively unclear, many forward-thinking companies stuck with social platforms and found that they were able to transform the way they deliver service, interact with customers and broadcast corporate messages.
"42% of organisations will increase their investment in social platforms"
This study highlights how organisations are using social platforms, the benefits they see and what they want to develop on in the future. If you already use social platforms as part of your communication, collaboration and marketing tools then the next step is to integrate and refine clear social strategies. This means that socially enabled enterprises can drive their business forward using their social platforms as a source of competitive advantage.
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