Multi-Channel Attribution is the process of understanding and assigning credit to Digital and Non-Digital Channels, which eventually lead to conversions. You should use attribution modeling to understand the buying behavior of website visitors. Why do people buy from your website? What happens before they buy? What prompted them to make a purchase or complete a predefined goal? The biggest insight that you can get from attribution modeling, is to determine the most effective channels for investment.
In this session, you will:
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
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