Marketers have a huge challenge today: how to effectively compete in the world of multi-channel digital advertising. First they need to determine the optimal media mix - taking into consideration both search and display - and what each channel brings to the success of the campaign. They are under pressure to continually adjust and improve digital campaigns to drive better performance and ROI. How can marketers update targets, tactics and budgets in the smartest possible way?
Attendees will learn:
Matt Eichner, Director, DoubleClick Search, Google
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