Does online video quality influence consumer perception of your brand?

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Brightcove  case study

Company: Brightcove

Published: 13 May 2014

Business Area: Video

Format: Portable Document Format (.pdf)



Every month, 6 billion hours of video are watched each month on YouTube. With this amount of video content being consumed it is more important than ever that your videos are of high quality as possible.

"1/3 of consumers abandon videos due to buffering and freezing"

Even more concerning is that 60% of consumers state that a poor online video experience would dissuade them from engaging with a brand across all of its social media properties and are therefore much more unlikely to share it with their followers. What is important is that you use a blended distribution strategy to capture your full audience across social media and your own website, read to find out how. This infographic also highlights whether video quality influences consumer perceptions of your brand.


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