Mobile Optimization Playbook

Back to search results
Webtrends case study

Company: Webtrends

Published: 25 June 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

Download

Overview:

Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.

This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.

Specifically, you’ll learn about:

  • Mobile’s role in the conversion ecosystem
  • The marketers’ value in mobile
  • Testing and optimization for mobile
  • What to optimize on mobile
  • Usability and design
  • Mobile segmentation and targeting