How to put mobile at the heart of customer engagement

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Sitecore  case study

Company: Sitecore

Published: 16 September 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Forget your spouse, kids and friends; your closest relationship is with your phone. As marketers, you need to make sure that you create a love triangle between your consumers and their mobile devices. Read this ebook to find out how you can weave the mobile channel into intimate digital conversations than can be analysed and targeted in a highly personalised way.

It is now more important than ever that you personalise the mobile conversation, and this can be done without programming. You must also make sure that you analyse and understand the interests and behaviours of customers, read to discover how to effectively do this. The paper ends with some case studies of other companies which have carried out enhancements to their mobile sites, and see the benefits they have reaped.