How Media Buyers Find Successful Traffic Sources Using Media Intelligence

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AdClarity case study

Company: AdClarity

Published: 18 February 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)



Media Intelligence offers automated insights to help Media Buyers find successful traffic sources.

By monitoring immense amounts of data - from publishers, advertisers, networks, and other players in the industry, media intelligence uses advanced algorithms to aggregate the data into useful and meaningful information that will help you:

  1. Uncover the activities of competitors, peers, and other industry players
  2. Get an overview of media strategies for a high level understanding of what works (and what doesn't)
  3. Explore specific media initiatives to find the best sources for the right traffic
  4. Duplicate (and improve on!) proven success and avoid the time and money involved in failure.

AdClarity media intelligence will save you time and money when you:

  • Use it to research your competitors' media spread
  • Penetrate untapped global markets
  • Differentiate between successful publishers and failed tests
  • Profile the traffic sources to find the ones you should work with.