The Marketer's Guide to Customer Loyalty

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BigDoor case study

Company: BigDoor

Published: 01 May 2014

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



We all know how important customer loyalty is to a brand's success, but acquiring and maintaining loyal customers takes a lot of work. "The Marketer's Guide to Customer Loyalty" is here to help you make sense of all the moving pieces in building, executing, and maintaining a successful loyalty initiative, no matter what stage of fostering loyalty you're in!

We know that building customer loyalty is not a one-size-fits-all effort. This guide goes beyond tactics to give readers a holistic understanding of the customer loyalty lifecycle so you can cherry pick the tips and strategies that work best for your brand.

Through reading this guide, you'll learn:

  • The brief history of customer loyalty, including what still works and what's changed to meet the needs of customers in the digital age.
  • How to debunk long-held myths around customer loyalty, and best practices for building loyalty with today's customers.
  • How to create a business case for loyalty, and what resources you'll need to build a team of loyalty evangelists.
  • New channels for building a customer loyalty strategy, and how to incentivize actions your customers are already taking.
  • Actionable, cutting-edge strategies to implement into your loyalty initiative in all five categories of loyalty measurement.
  • Metrics for collecting and analyzing data to measure your progress, along with tips to help boost your results.
  • How top brands in customer loyalty keep their competitive edge.
  • And much more!

Whether you're a loyalty expert or are just starting out, this guide has something for everyone. Download your free copy now!

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