Landing Page Optimization, Angie Schottmuller

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SES case study

Company: SES

Published: 26 March 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.

Speaker: Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing

SES New York 2013