An Introduction to Marketing Attribution: Selecting the Right model for Search, Display & Social Advertising

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Marin Software case study

Company: Marin Software

Published: 09 July 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)

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Overview:

Only half of businesses today utilize marketing attribution, but these are the businesses we often see driving the highest returns from their ad spend. If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Download Marin Software's Introduction to Marketing Attribution to learn:

  • The 3 key reasons marketers use attribution
  • The 6 main attribution models
  • How to lead your team when implementing an attribution model

Download your copy of Attribution 101 today.