The Hitchhiker's Guide to Attribution: Mapping the Customer Journey for Advertisers

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CAKE case study

Company: CAKE

Published: 11 August 2014

Business Area: Analytics & Data

Format: Portable Document Format (.pdf)



Attribution gives insight into what drives conversions, but proper attribution is no easy feat. Marketers can struggle to credit online campaigns across multiple channels amid an increasingly fragmented landscape.

Tracking and analyzing billions of consumer actions can be a very daunting task. The lack of awareness regarding the tools at their disposal to address attribution challenges can leave marketers adrift.

In this new whitepaper from CAKE, you'll learn:

  • What attribution is, and how it can benefit you
  • Why attribution matters to affiliate marketing
  • Different attribution models
  • Key attribution “must-knows” like tracking, post-sale and fraud

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