Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising

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Moontoast case study

Company: Moontoast

Published: 03 April 2013

Business Area: Social Media

Format: Portable Document Format (.pdf)



Social advertising is catching fire. According to independent market research firm BIA/Kelsey, innovations in the field are poised to double annual social ad revenues to $9.2 billion by 2016. These innovations, such as Social Rich Media outperform side bar ads by 10:1 and allow industry leaders like Electronic Arts to achieve 400% ROI on a multi-million dollar Facebook ad budget.

Are you ready to maximize your social ad potential and start tracking the metrics that matter?

Despite the pending explosion of social advertising, the Internet Advertising Bureau published their last social advertising guidebook in 2009 – a lifetime ago in our fast-paced world. Marketers need a new guide – one that can help navigate through the new social landscape to achieve increased fan engagement, virality, consumer retention, and conversion. Find out how Lexus used Social Rich Media to capture over 100,000 live viewers within 10 minutes of a live-streamed product reveal. Then learn how Lady Antebellum sold out an exclusive offer in Facebook News Feed within an hour.

Download your free guide to harnessing the $9 billion social advertising potential today! Discover the keys to social advertising success including:

  • How to harness the power of social advertising to reach 69% of Americans already using Facebook
  • How Lexus engaged 100,000+ fans simultaneously, directly in Facebook News Feed, for a live reveal of its latest model
  • How to plan and execute and measure social advertising aligned with the social consumer journey using DITE - a new framework for industry best practices
  • And how to become a pro on social ad targeting in Facebook, and measure and optimize ad performance for killer consumer response and social ad ROI

Download Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising to start maximizing your social ad ROI and driving unprecedented fan engagement, product awareness and purchase intent through Social Rich Media.

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