At the beginning of January, Facebook introduced Graph Search. This allows users to make searches not just based on relationships, but also the strength of relationships.
With the growth in number of users slowing, Facebook needs to do something to make this search feature accessible to businesses.
This report explains how introducing this service could help businesses to better engage with their customers, target their advertising, improve their brand recognition and ultimately gain a good return on investment.
Read this Facebook study to find out more about customer behaviour and what you, as a business, can do to improve your fan base.
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