As brands continue to formulate and refine their
strategies for Google+, there are a few important areas
to review and explore as the platform continues to
evolve and add new functionality.
Google has released new features and updated
functionality to improve the user experience and drive
more value for brands to participate. A glimpse at
demographics and current industry trends can help
guide the focus for your brand's alignment.
Finally, a review of best practices will help increase the
likelihood of user engagement and aid in a brand's
success in this channel.
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