Growth Hacking and Data Collection: Growing Your Customer Base Online, Thom Craver

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SES Conference & Expo case study

Company: SES Conference & Expo

Published: 05 November 2013

Business Area: Strategies

Format: Portable Document Format (.pdf)

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Overview:

Growth hacking is all the rage for start-ups. But established businesses can use the same lean marketing ideas to grow their customer base online. Some previously non-traditional methods of online marketing are becoming more and more common. When used correctly, these methods provide insight to visitor behavior to raise your conversions. Through examples and case study, you'll learn:

  • What can the right site architecture tell you about visitor behavior
  • How social media can be leveraged to augment visitor engagement
  • How changing the norm can lead to more conversions

Speaker:
Thom Craver, Technical SEO and Analytics Consultant