Follow, Reach, Convert: Smart Retargeting/ Remarketing, Adam Berke

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SES case study

Company: SES

Published: 28 March 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)



As many as 90% of the people who visit a website leave without completing any action that online marketers intend them to take, such as making a purchase. This has led a rising number of advertisers to explore remarketing. Also known as retargeting, the approach allows marketers to show their ads to former site visitors while those visitors surf elsewhere on the web. It sounds very simple; however, in the early rush to embrace remarketing, many brands are wasting budget on ineffective or lazy approaches.

In this session, experts will share their experiences with remarketing and the impact it has had on advertisers' overall ROI. Audience members will leave with a sense of what to do-and what not to do-when executing remarketing campaigns. Whether it's search retargeting or site retargeting you are working on, this session will cover what you need.

Speaker: Adam Berke, President, AdRoll

SES New York 2013