Done correctly, retargeting is one of the most powerful tools we have. However, it's also one of the most misunderstood. If you're cookie-ing all site visitors and showing your entire retargeting audience the same ad, all day and every day, all you're really doing is annoying your audience. You have a chance to get back in front of someone who left your site for some reason—why waste it?
In this session, you'll learn how to:
You'll also find out why it makes sense to target visitors who did convert and what messaging to use.
Lauren Vaccarello, VP Marketing, AdRoll
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