Follow, Reach, Convert: Innovative Retargeting / Remarketing, Kimm Lincoln

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SES case study

Company: SES

Published: 05 November 2013

Business Area: Media Buying

Format: Portable Document Format (.pdf)



Done correctly, retargeting is one of the most powerful tools we have. However, it's also one of the most misunderstood. If you're cookie-ing all site visitors and showing your entire retargeting audience the same ad, all day and every day, all you're really doing is annoying your audience. You have a chance to get back in front of someone who left your site for some reason—why waste it?

In this session, you'll learn how to:

  • Take full advantage of tools regardless of your budget
  • Incorporate your audience's buying cycle into your retargeting strategy.
  • Segment your audience so that you can provide the right content at the right time.
  • Test, measure, and improve campaign performance by taking multi-channel metrics into account.

You'll also find out why it makes sense to target visitors who did convert and what messaging to use.

Kimm Lincoln, Senior Director, Digital Marketing, Nebo Agency