Driving smarter, more relevant email marketing

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SmartFocus case study

Company: SmartFocus

Published: 13 May 2014

Business Area: Email Marketing

Format: Portable Document Format (.pdf)



This short paper shows how retailers can create highly personalised product recommendations on ecommerce sites and in email marketing. By automatically serving personalised offers to both first time and repeat visitors, businesses of all sizes can boost conversion, loyalty and revenue.

Read to find out how to create a multi-channel personalisation strategy which can increase loyalty and save you time and resources. In addition, this paper highlights how you can achieve smarter, more relevant email marketing to analyse and target your subscribers. This paper ends in a case study focusing on how a company can see a 60% increase in site conversion rate.