One thing is certain: pinpointing the right information to present at every interaction requires a complete customer picture, and the ability to adapt and respond immediately at every twist and turn of the customer journey.
Collecting and connecting data is fundamental, in order to see the complete customer picture on an individualised, granular basis. Complete customer information also fuels non-stop experimentation - a hallmark of disruptive businesses. Yet only a fraction of companies have a single view of customers across online and offline touch points.
This white paper presents the steps enterprises can take to become self-disruptive, including a snapshot story of easyJet, and explores how marketers can quickly deploy exceptional experiences that are based on complete information.
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