The Display Advertising Playbook

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Quantcast case study

Company: Quantcast

Published: 04 February 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)

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Overview:

In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.

Get the fundamentals to:

  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data
  • Learn more about what drives your conversions