The Display Advertising Playbook

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Quantcast case study

Company: Quantcast

Published: 04 February 2014

Business Area: Media Buying

Format: Portable Document Format (.pdf)



In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.

Get the fundamentals to:

  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data
  • Learn more about what drives your conversions