State of Digital Marketing Talent

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Online Marketing Institute case study

Company: Online Marketing Institute

Published: 02 December 2013

Business Area: Marketing Strategies

Format: Portable Document Format (.pdf)

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Overview:

New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage.

  • The most common skills digital marketing and advertising team members lack
  • The 10 things that are keeping you from building your digital marketing dream team
  • The current strengths of in-house digital marketing team members, and how to take advantage of them
  • How B2B and agency leaders are building digital marketing centers of excellence, and how you can, too.

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