The Digital Marketing Agency's Guide to Call Tracking

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Convirza case study

Company: Convirza

Published: 14 November 2013

Business Area: Analytics & Data

Format: Portable Document Format (.pdf)



Your guide to call tracking use and implementation.

Most digital marketing agencies use call tracking. It's the only way to close the loop on offline conversions from online marketing and prove ROI to clients.

How many phone calls does your marketing produce? How many phone calls does your PPC produce? How are other marketers--particularly agencies--using call tracking to make more money.

If you're a local SEO firm, PPC agency, boutique agency, or an agency of any type--this White Paper is for you.

This guide describes, in detail, how agencies are implementing call tracking and why they're investing in call tracking. It contains pricing information, co-branding information and information about how call tracking can help you get more clients. Your clients are demanding data. Is your agency providing it for them?

  • How agencies implement and include call tracking in their offering
  • Ways agencies can use call tracking without harming SEO
  • How NOT to use call tracking
  • Case studies from PPC and SEO firms using call tracking to measure ROI
  • 7 reasons agencies should use call tracking
  • How agencies build their business and make more money with call tracking
  • How agencies are determining good leads from bad leads and measuring conversion rates by automatically analyzing phone conversations
  • How the top digital marketing agencies are being more efficient by automating actions from call tracking data