Digital marketers: engage your customers

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Sitecore  case study

Company: Sitecore

Published: 12 September 2013

Business Area: Marketing Automation

Format: Portable Document Format (.pdf)

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Overview:

The rules of customer engagament are changing. The challenge is to effectively engage with customers across multiple channels in a seamless, conversational manner. This paper provides some useful tips for digital marketers to better engage, generating more conversions and improving customer loyalty.

Read for tips on:
• Getting to know your customers better
• Understanding relevance
• Creating a natural conversation
• Optimising personalisation
• Measuring the value of engagement