What emerges from this Brand Republic research is that the willingness and tools are there to help marketers take ownership of Customer Experience Management, but it requires a leap into the unknown to grasp that part of the journey where business is won or lost.
Be under no illusion that digital wastage is under the corporate boardroom spotlight. At the very least, brands must ensure that for the sake of their brand's reputation, as well as success commercially, that each and every visit to a website is given as much chance of conversion as it possibly can.
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